{"id":4505,"date":"2020-07-06T14:16:03","date_gmt":"2020-07-06T14:16:03","guid":{"rendered":"https:\/\/redlinecompany.com\/portfolio-new\/?post_type=avada_portfolio&#038;p=4505"},"modified":"2022-09-26T12:42:17","modified_gmt":"2022-09-26T10:42:17","slug":"paloma-blanca","status":"publish","type":"avada_portfolio","link":"https:\/\/redlinecompany.com\/new-portfolio\/client\/paloma-blanca\/","title":{"rendered":"Paloma Blanca"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" id=\"portfolio-rl-3\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><h3>About Paloma Blanca<\/h3>\n<p>Redline was asked to review this client\u2019s marketing as they wanted to get the word out about their hotel and increase bookings. The first step was to undertake a website and competitor analysis in order to produce a comprehensive marketing plan. Web design and development, SEO keyword research, content creation and additional graphic design elements followed. Professional photography and videography services were also required, in order to create new menus, and to provide a handy video of the walking route to the hotel. Redline also set up and manages Google Ads social media campaigns to promote the hotel to a targeted audience.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-2\"><h3>Our Actions<\/h3>\n<ul>\n<li>Account management<\/li>\n<li>Website and competitor analysis<\/li>\n<li>Research and implement XML feed<\/li>\n<li>Social media: Facebook campaign plan &amp; implementation<\/li>\n<li>SEO keyword research<\/li>\n<li>Copywriting: Online content Creation<\/li>\n<li>SEO keyword research<\/li>\n<li>Search engine marketing: PPC Google Adwords campaigns<\/li>\n<li>Photography and videography: Hotel and menu<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4506,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[135,137,194,4],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-4505","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-entertainment","portfolio_category-gastronomy","portfolio_category-lifestyle","portfolio_category-clients"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paloma Blanca - Portfolio - Redline Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redlinecompany.com\/new-portfolio\/client\/paloma-blanca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paloma Blanca - Portfolio - Redline Company\" \/>\n<meta property=\"og:url\" content=\"https:\/\/redlinecompany.com\/new-portfolio\/client\/paloma-blanca\/\" \/>\n<meta property=\"og:site_name\" content=\"Portfolio - Redline Company\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-26T10:42:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/redlinecompany.com\/new-portfolio\/wp-content\/uploads\/2020\/07\/logo-paloma-e1662537103798.png\" \/>\n\t<meta property=\"og:image:width\" content=\"347\" \/>\n\t<meta property=\"og:image:height\" content=\"112\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/redlinecompany.com\/new-portfolio\/client\/paloma-blanca\/\",\"url\":\"https:\/\/redlinecompany.com\/new-portfolio\/client\/paloma-blanca\/\",\"name\":\"Paloma Blanca - Portfolio - Redline Company\",\"isPartOf\":{\"@id\":\"https:\/\/redlinecompany.com\/new-portfolio\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/redlinecompany.com\/new-portfolio\/client\/paloma-blanca\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/redlinecompany.com\/new-portfolio\/client\/paloma-blanca\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/redlinecompany.com\/new-portfolio\/wp-content\/uploads\/2020\/07\/logo-paloma-e1662537103798.png\",\"datePublished\":\"2020-07-06T14:16:03+00:00\",\"dateModified\":\"2022-09-26T10:42:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/redlinecompany.com\/new-portfolio\/client\/paloma-blanca\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/redlinecompany.com\/new-portfolio\/client\/paloma-blanca\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/redlinecompany.com\/new-portfolio\/client\/paloma-blanca\/#primaryimage\",\"url\":\"https:\/\/redlinecompany.com\/new-portfolio\/wp-content\/uploads\/2020\/07\/logo-paloma-e1662537103798.png\",\"contentUrl\":\"https:\/\/redlinecompany.com\/new-portfolio\/wp-content\/uploads\/2020\/07\/logo-paloma-e1662537103798.png\",\"width\":347,\"height\":112,\"caption\":\"Paloma Blanca logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/redlinecompany.com\/new-portfolio\/client\/paloma-blanca\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/redlinecompany.com\/new-portfolio\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/redlinecompany.com\/new-portfolio\/es\/client\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Paloma Blanca\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/redlinecompany.com\/new-portfolio\/#website\",\"url\":\"https:\/\/redlinecompany.com\/new-portfolio\/\",\"name\":\"Portfolio - Redline Company\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/redlinecompany.com\/new-portfolio\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Paloma Blanca - Portfolio - Redline Company","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/redlinecompany.com\/new-portfolio\/client\/paloma-blanca\/","og_locale":"en_US","og_type":"article","og_title":"Paloma Blanca - Portfolio - Redline Company","og_url":"https:\/\/redlinecompany.com\/new-portfolio\/client\/paloma-blanca\/","og_site_name":"Portfolio - Redline Company","article_modified_time":"2022-09-26T10:42:17+00:00","og_image":[{"width":347,"height":112,"url":"https:\/\/redlinecompany.com\/new-portfolio\/wp-content\/uploads\/2020\/07\/logo-paloma-e1662537103798.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/redlinecompany.com\/new-portfolio\/client\/paloma-blanca\/","url":"https:\/\/redlinecompany.com\/new-portfolio\/client\/paloma-blanca\/","name":"Paloma Blanca - Portfolio - Redline Company","isPartOf":{"@id":"https:\/\/redlinecompany.com\/new-portfolio\/#website"},"primaryImageOfPage":{"@id":"https:\/\/redlinecompany.com\/new-portfolio\/client\/paloma-blanca\/#primaryimage"},"image":{"@id":"https:\/\/redlinecompany.com\/new-portfolio\/client\/paloma-blanca\/#primaryimage"},"thumbnailUrl":"https:\/\/redlinecompany.com\/new-portfolio\/wp-content\/uploads\/2020\/07\/logo-paloma-e1662537103798.png","datePublished":"2020-07-06T14:16:03+00:00","dateModified":"2022-09-26T10:42:17+00:00","breadcrumb":{"@id":"https:\/\/redlinecompany.com\/new-portfolio\/client\/paloma-blanca\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/redlinecompany.com\/new-portfolio\/client\/paloma-blanca\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/redlinecompany.com\/new-portfolio\/client\/paloma-blanca\/#primaryimage","url":"https:\/\/redlinecompany.com\/new-portfolio\/wp-content\/uploads\/2020\/07\/logo-paloma-e1662537103798.png","contentUrl":"https:\/\/redlinecompany.com\/new-portfolio\/wp-content\/uploads\/2020\/07\/logo-paloma-e1662537103798.png","width":347,"height":112,"caption":"Paloma Blanca logo"},{"@type":"BreadcrumbList","@id":"https:\/\/redlinecompany.com\/new-portfolio\/client\/paloma-blanca\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/redlinecompany.com\/new-portfolio\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/redlinecompany.com\/new-portfolio\/es\/client\/"},{"@type":"ListItem","position":3,"name":"Paloma Blanca"}]},{"@type":"WebSite","@id":"https:\/\/redlinecompany.com\/new-portfolio\/#website","url":"https:\/\/redlinecompany.com\/new-portfolio\/","name":"Portfolio - Redline Company","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/redlinecompany.com\/new-portfolio\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/redlinecompany.com\/new-portfolio\/wp-json\/wp\/v2\/avada_portfolio\/4505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redlinecompany.com\/new-portfolio\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/redlinecompany.com\/new-portfolio\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/redlinecompany.com\/new-portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/redlinecompany.com\/new-portfolio\/wp-json\/wp\/v2\/comments?post=4505"}],"version-history":[{"count":7,"href":"https:\/\/redlinecompany.com\/new-portfolio\/wp-json\/wp\/v2\/avada_portfolio\/4505\/revisions"}],"predecessor-version":[{"id":7731,"href":"https:\/\/redlinecompany.com\/new-portfolio\/wp-json\/wp\/v2\/avada_portfolio\/4505\/revisions\/7731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redlinecompany.com\/new-portfolio\/wp-json\/wp\/v2\/media\/4506"}],"wp:attachment":[{"href":"https:\/\/redlinecompany.com\/new-portfolio\/wp-json\/wp\/v2\/media?parent=4505"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/redlinecompany.com\/new-portfolio\/wp-json\/wp\/v2\/portfolio_category?post=4505"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/redlinecompany.com\/new-portfolio\/wp-json\/wp\/v2\/portfolio_skills?post=4505"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/redlinecompany.com\/new-portfolio\/wp-json\/wp\/v2\/portfolio_tags?post=4505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}