Project Description
About The Coaching Tools Company (TCTC)
Redline was engaged by TCTC to support the preparation and launch of multiple campaigns designed to drive subscriptions to its new coaching communities and services. Acting as the company’s CMO, we developed a series of detailed communication plans for key initiatives such as Black Friday, covering email marketing, lead-generation campaigns, Meta and Google Ads, and landing-page design and development.
Our actions
- Project management
- Digital marketing strategy: communication plans
- Lead generation campaigns (Meta, Google and remarketing)
- Graphic design: landing pages, newsletters, social media posts
- Content marketing: newsletters, web pages, landing pages
- Update existing website & program landing pages
- Social media marketing: post creation
