Project Description
![Logo SIE – color y calado_3-01 Sur in English logo](https://redlinecompany.com/new-portfolio/wp-content/uploads/2022/06/Logo-SIE-color-y-calado_3-01-e1662460611580.png)
About Sur in English
Sur in English is a major English-language newspaper operating on the Costa del Sol and they required assistance with the creation of a typically English ad campaign to remind their readership of their long-standing reputation and quality reporting.
Redline created a serious of 5 amusing adverts depicting British icons and way of life accompanied by clever corresponding straplines. The concepts were run as full-page adverts in the press and featured on billboards and other outdoor ads.
Our Actions
- Advertising campaign: brainstorming, presentations, straplines and concepts.
- Graphic design: graphically design a suite of 5 adverts
- Copywriting: Create concept copy and straplines