Project Description

About Perlas del Mar

Redline was asked to assist from the get-go to market a small new development of villas being built in Marbella. The first step was to create corporate branding that would convey the exclusive luxury element to the project. Due to our experience of marketing property on the Costa del Sol and the expectations of the expat market, our input was requested during meeting with the architect, leading to some significant changes to the plans. Graphic design of marketing materials, including booklets, brochures, business cards and billboards were created and a fully responsive website was designed. Lead generation and digital marketing activity included remarketing, Google Adwords, newsletters and FB campaigns.

Our Actions

  • Corporate Branding: logo creation
  • Website design & development: Brand new, fully responsive website
  • Search Engine Marketing. Google Adwords and remarketing
  • Graphic Design: Brochure, printed, digital, unbranded, A3 and A4 info booklet, outdoor advertising billboards, remarketing banners
  • Stationery: Business cards

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