About Paloma Blanca
Redline was asked to review this client’s marketing as they wanted to get the word out about their hotel and increase bookings. The first step was to undertake a website and competitor analysis in order to produce a comprehensive marketing plan. Web design and development, SEO keyword research, content creation and additional graphic design elements followed. Professional photography and videography services were also required, in order to create new menus, and to provide a handy video of the walking route to the hotel. Redline also set up and manages Google Ads social media campaigns to promote the hotel to a targeted audience.