NorthbyNorth approached Redline for help with reaching the Spanish expat and domestic markets. As an established company already operating successfully in Denmark, Redline’s task was to create a long-term strategy that would create a bridge to the Spanish market for three divisions: NorthbyNorth Spain, Scandinavian Line and Hospitality. The first step was to prepare the English / Spanish Shopify store www. Northbynorth.es for launch by providing keyword rich content, in both English and Spanish and creating Google Adwords campaigns to drive traffic to the site. Other ongoing activity the graphic design of brochures, adverts and banners, videography, social media management, PR and ongoing SEO.