Project Description

About Minsers

This client needed assistance with online advertising to market their flips flops and beach towels online. They already had the name, so Redline needed to add value by creating a ‘story’ that would resonate with buyers. Part of this process was to link “1% for the planet” a charity that requires members to contribute one percent of annual sales directly to any of the approved non-profit environmental organizations in the network. A digital marketing strategy, including PPC, social media ads, influencers and bloggers, remarketing banners and blogs. Imagery played a large role in the campaigns, starting with 3D photography and video creation.

Our Actions

  •  Graphic design: website, banners, editing images for Amazon,
  •  Project management
  •  Research: Infuencers, bloggers and charities
  •  Social media: Social media strategy, content creation, engage with influencers and bloggers,
  •  Search Engine Marketing: Google Adwords campaigns
  • Copywriting: Keyword rich web text, press releases, blogs,
  • PR: Liaise with influencers, bloggers and press
  • Photography & Videos: 3D photography, lifestyle & product shots, videos for Facebook

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