Project Description
About Glow
Glow became a Redline VIP client just as they were about to celebrate their 2nd anniversary, exhibit at the Marbella Luxury Weekend and launch a new division – Glow Beauty. Our first task was to design a logo for Glow Beauty, then update the price lists and menus (in 3 languages), posters, flyers, billboards, advertisements and merchandise. Redline publicised the anniversary events (free daytime fitness activities and an evening cocktail party), and liaised with the press to ensure coverage in the English, German and Russian local press. Redline also devised and implemented a social media strategy.
Our Actions
- Logo creation for Glow Beauty
- Graphic design; redesign new menus, price lists and create flyers, billboards, posters and adverts
- Copywriting: social media posts, blogs, flyers, posters, adverts, press releases
- Social media management
- PR: Write press releases and press outreach