Project Description

About Cape Reed

Cape Reed is an international supplier of thatched roofing for the hospitality industry. The company asked for Redline’s help to be in charge of the SEO and to review and upgrade their existing English and Spanish website with a view to improving the user experience and lead generation. Redline recommended and implemented the addition of clear CTAs and a lead magnet in the form of a free downloadable brochure. The text was rewritten to include keywords and visual elements including a video was added. Consultations, planning and advice are regularly provided.

Our Actions

  • Project management
  • Website review: implement upgrades to generate leads and improve UX
  • Copywriting: original web text
  • SEO: Keyword research, meta – descriptions, keyword rich content
  • Graphic design: Create new elements for the existing website
  • Marketing consultations and advice as a fresh pair of eyes.

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