About Alliance Group International

Hong Kong based finance and insurance intermediary Alliance Group International, approached Redline to manage the group’s international media presence on an ongoing basis. The client also required comprehensive marketing support across multiple subsidiary companies, including brand creation, graphic and web design, exhibition materials and digital marketing including managing multi-million-dollar PPC campaigns for insurance aggregator site Nowcompare.com. The first task was to update the company’s look and feel and to create a bespoke website www.welcometoalliance.com that would reflect the company’s gravitas. Other projects included brand creation for Atrium HR Consulting and to deliver a smart stylish site for group’s Hong Kong based insurance division Alliance Insurance Services www.ais.hk.com.