Redline helped Acoola (previously TipTopShade) to relaunch as a luxury shade and outdoor solutions supplier. The website was already done, so the task was to provide SEO, Google Analytics and website maintenance services. The new Acoola branding was followed through in all graphic design, including magazine adverts, billboards, stickers, online adverts and banners. PR in the form of press release creation and press liaison was required to help publicize the relaunch, subsequent events and product launches. Social media marketing to increase online engagement and the new GDPR regulations were also implemented.