EL MARKETING QUE TU INMOBILIARIA NECESITA TRAS EL COVID-19
Redline Company, una agencia de marketing que lleva 15 años ayudando a negocios de la Costa a crecer, te trae cada mes consejos para que puedas relanzar tu empresa. Al compartir sus conocimientos, intenta añadir valor a la comunidad empresarial de Marbella y más aliá.
No se puede ignorar la realidad… el Covid-19 ha cambiado todas las reglas del juego para los agentes inmobiliarios. La venta de inmuebles esta atravesando por un momento complicado, por lo que hay que adaptarse a estas nuevas reglas.
So, what is the answer? Same as it always was, a good marketing strategy is always the best tool if you want to grow your business. Ideally it should include elements of traditional marketing and thinking outside the box. It doesn’t matter whether you specialise in listings, sales, rentals or all of the above, the theory is the same, you need to generate interest and open channels of communication in order to make those all-important sales.
Aquí te dejamos con algunos consejos para dar a conocer a tu negocio y conseguir atraer a nuevos clientes…
PACIENCIA Y TIEMPO
During the economic downturn it’s tempting to batten down the hatches and cut costs, starting with marketing y advertising. This is exactly the opposite of what you should be doing, it’s essential to keep a continuous presence especially when pickings are much slimmer. It’s vital to get your voice heard and to keep the lines of communication open. A study of 600 companies (between 1980-1986) by McGraw Hill Research found that those that continued to advertise and market their products achieved sales 256% higher than those who didn’t, showing that share of voice really matters.
Now more than ever, your website is your most important marketing tool, so it’s crucial to get it right. First impressions mean everything, issues such as a shabby layout, bad navigation, slow loading and boring, tired and irrelevant content are big turn-offs. Equally futile is a beautiful slick site with lots of interesting info if no one can actually find it.
Tienes que proyectar tu sitio web como un escaparate. Hay que atraer a los usuarios mostrándoles los mejores apartamentos y resaltando como éstos pueden satisfacer una necesidad. Si dos apartamentos de dos camas de Benalmádena son los más llamativos, entonces tiene sentido ponerlos de exhibición.
CREA UN CONTENIDO BREVE Y ATRACTIVO
Un buen contenido es la clave del éxito. Hoy en día nadie va a dedicar su tiempo en leer montañas de información que sean irrelevantes. Hay que ser directos, claros y breves para declararse ganador y evitar la tentación de escribir más de lo imprescindible.
DEDICA TIEMPO A LAS REDES SOCIALES
We may be encouraged to practice social distancing but there is nothing stopping you from making connections on social media. With more people opting to work, socialise and just spend more time at home, we’re all using social media more. So now is the perfect time to strike.
Social media platforms are perfect for keeping in touch with current clients and reaching new audiences. Make sure your pages are branded and you keep the tone professional, friendly and forget about trying to sell. It’s all about nurturing relationships so that you strengthen your company’s reputation as the go-to agent for assistance, market news, tips and of course red-hot properties! Keep your content interesting, respond quickly so that you can connect with prospective clients, whether they are interested in buying or listing their homes.
ESCRIBE CONTENIDO EN TU BLOG
Social media pages are great but a blog can give your more bang for your buck. Posting regular well written blogs benefits your website and it can boost your company’s reputation. Adding fresh content is vital for SEO and can help improve its organic ranking and if you happen to be imparting interesting facts, tips and opinions, it could make your site the go-to source for real estate news.
VISITAS VIRTUALES
Images paint a thousand words, so if a buyer can’t get to a property, bring the property to them. Yes, virtual tours have been around for a while but they have really come in to their own now. So, it is worth investing in a virtual tour for the properties that you want to push, as this will allow potential buyers to enjoy a private showing at their leisure from the comfort of their own home. It is possible to book professional photographers and videographers as long as you are all adhering to the hygiene and social distancing rules.
Get in touch with Redline Company today and let’s get a cost-effective marketing strategy in place that will drive maximum return on investment for your team! Contact [email protected]
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Sobre Redline Company
Establecida en 2004, Redline Company es una agencia de marketing galardonada que cuenta con un equipo creativo y talentoso de profesionales internacionales con experiencia en marketing, diseño gráfico, diseño de sitios web, redacción de textos publicitarios, relaciones públicas, redes sociales y mucho más.
