Each month, Redline Company, a marketing agency that has helped countless companies to grow here on the coast over the past 15 years, brings you insider knowledge to help take businesses through the roof. Sharing their knowledge, they hope to add value to the business community in Marbella and beyond.
Have you heard the expression “new year, new you”? Now that the new year has started with a bang, resolutions will be made, expectations and goals set, but don´t forget your business needs attention too! The Christmas holidays is a wonderful time to rest, gain energy and reflect on your business which is why January is the perfect time to refresh your marketing and think of how you can make this year a success.
It is vital that business owners take a 20:20 vision approach to their marketing by developing a clear, sharp strategy to gain brand awareness, sell more and retain customers. So how can you boost your business in the new year?
Kick start the year with a solid marketing strategy: Plan out the year in terms of goals. Do you want to sell more products? Set a reasonable (SMART) objective, (specific, measurable, achievable, realistic and timely), and focus your efforts on achieving it. If you have a real estate agency, consider lead generation techniques such as Google AdWords to capture people searching for property.
Identify with your customers: Take a good look at your existing customer base, who are they and why have they bought from you? This will help you to determine who you can target and focus your efforts into reaching them and solving their problem or dilemma.
Put effort into social media: if your business isn´t on social media you are missing a HUGE trick! The most effective marketing strategies to increase sales involve social media and that´s because almost every potential customer uses Facebook, Instagram, YouTube etc. Set up accounts or improve your existing efforts by growing your community and following with engaging content, fabulous images and videos and reflecting your company´s ethos.
Revise your SEO efforts: Search Engine Optimisation remains one of the most effective marketing tactics. If your business isn´t appearing on page 1 of Google, you need a solid strategy to boost visibility. Choose realistic keywords and optimise all your content with these keywords. Invest in regular blogs, acquire links to your website and for quick visibility, consider advertising.
Consider paying for leads: On that note, to boost your business and secure leads, invest in Google AdWords. Figures from Google state that businesses make an average of $2 in revenue for every $1 they spend on AdWords so if you employ a Google certified company to manage this for you, you could see significant return on investment.
Focus on customer retention: If a new customer has just bought your product or bought into your service, it´s only the start of the relationship. You need to focus on retaining them by reminding them how beneficial your services can be to their problem or quality of life. A strong relationship can lead to a loyal customer and loyal customers don´t stray! By building a relationship with your customer you give them real value.
If you need some help visualising success in 2020, get in touch with Redline Company for a free business clinic. In an hour, our marketing experts will give you advise and ideas to propel your business into success in this new year. Contact [email protected] or visit www.redlinecompany.com
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About Redline Company
Established in 2004, Redline Company is an award-winning marketing agency staffed by a talented, creative team of international professionals with expertise in marketing, graphic design, website design, copywriting, PR, social media and much more.
