Don´t forget the Spanish Market Press Release 15-3-2010
When marketing our products or company so many of us fail to make sure we are targeting one of the largest and most stable markets down here on the Coast – the Spanish one. Those of us who have moved to this beautiful country to build lives and successful businesses but are not natively Spanish can be in danger of immersing ourselves in a world that does not include the Spanish. This can mean missing out on a huge, growing, interesting and potentially lucrative market.
There are approximately 8 million Spanish potential customers in this region alone. They are building their lives here and they are, on the most part, staying here. These are customers you can build on and with, you can form relationships with, be assured of some kind of longevity and customer relationship. Integrating yourself and your business in to this market can only be of benefit.
There are simple ways you can do this and we can help you with this. Since the company started in 2004 we have been making a concerted effort to integrate ourselves and our services in to the Spanish market. We want to help you to do the same. We want to be able to show you the way to make yourselves attractive and accessible to this market that so many are missing out on.
For example, is all your marketing material in Spanish? If a Spanish person was reading your website would they easily be able to read and understand it in their own language and would it correctly apply to their culture? Are any leaflets you do or other marketing material available in Spanish, with a Spanish slant? Does your office staff speak Spanish?
We can help you with all of the above. We can translate your website, leaflets etc – we can sit down and look at how your company is working and advise you on how to take it to the Spanish market. We can provide emails for you to send out to the Spanish market if we jointly feel direct marketing is the way to go. We can adapt your marketing plan to include this market or help you put together one that focuses on them. There are many ways to make that slight shift in your business which could make all the difference and open up a whole new market.
Whilst living in this beautiful country don’t forget all the millions of people who may not speak your mother tongue but should be more than just as interesting to you as potential clients. Contact us today to find out how we can help you on +34 952 816 678.
Our corporate video
radio interview with Redline on 04/June/2009 at CentralFM - About Business Coaching
radio interview with Redline on 5/October/2009 at CentralFM - About SEO
radio interview with Redline on 11/October/2009 at CentralFM - Marketing Department
radio interview with Redline on 28/September/2009 at CentralFM - Gratitude
05-11-09
HAPPY 5TH BIRTHDAY REDLINE!
November marked the 5th Birthday of Redline Company! Originally established in 2004 as a graphic design and marketing company, Redline is still going strong and over the years we have added many strings to our ever expanding bow such as: Merchandising, Business Coaching, Complete external Marketing Department, SEO, Press Agency, Web programming, Secretarial Services, Copywriting and Photography to name but a few. The rapid growth and expansion of the company has been wonderful and exciting for all those that work with Redline.
After 5 years in business Redline Company we still pride ourselves on delivering enthusiasm, excellence, professionalism and efficiency in all that we do for all our varied clientele.
During the years we have enjoyed working with all kinds of local companies on the Costa del Sol from Easy Computers to Target Models as well as working with big international companies currently penetrating the Spanish market such as GHD, Combined and Bio Sculpture. We have also worked with companies based in the UK, Denmark and even as far as Australia.
A quick overview of 2009 shows that the Redline team has worked with a wide variety of projects, our many exiting “girly projects” include working with Ghd, Bio Sculpture and overseeing the launch from start to finish of Starlet (the Puerto Banús fashion boutique about to become available worldwide online). But we’ve also been busy involved in our usual mix of interesting work, from designing company logos, business cards and brochures, printing all of the above to complete company branding and marketing plans writing and sending out press releases amongst many other things. We basically do all we can to help companies succeed. We are also delighted to have worked with various charities helping them to promote their causes and raise much needed funds.
This year we were delighted to work with well known and highly respected professional photographer Saud Rifat based here on the Coast which also gave us the chance to improve our own visual image with a highly creative approach.
Looking back on 5 years of Redline Company it has been exciting to tackle all kinds of new challenges and to see and help our original clients thrive and grow their businesses and welcome many new.
One recurring desire for many of our clients is to capture the Spanish market. Line Lyster, Director of Redline understands the difficulties of trying to establish oneself in Spain as an expat. Being very familiar with the workings of the Spanish market Line comments that:
“A lot of the companies establishing themselves on the Costa del Sol seem to forget the most obvious and staple market here – the Spanish market. Redline Company has many Spanish clients and sees it as very important not to ignore the fact that even though the Costa del Sol has a high percentage of expats, there is still an important market in the Spanish population. We want to help bridge that gap for you”
Redline is looking to the future hoping to keep on adding “a touch of red” to our clients marketing and any one else who needs any marketing solution. We are here to offer you innovative ideas!
This year has proven how important marketing is, we believe we have helped many with our services securing and building their success. Many thanks to everyone for their continued support!
Redline Company offers complete marketing solutions
Redline is a full service marketing agency, based in Nueva Andalucía, Marbella, Spain. Whilst we are well known in the region for our fantastic graphic design and production ability, we want to remind you that we also offer a complete marketing service to our clients.
What does this mean?
The hardworking, dedicated and experienced team at Redline can take care of all your marketing needs, from planning through to execution. We will work on a one to one basis with our clients to determine a long or short term marketing strategy as appropriate to your business needs and accommodating your budget. The full marketing service will include strategy planning, designing all promotional material, finding and booking advertising, public relations, designing, promotional activities, organising events and exhibitions and setting and managing deadlines and budgets.
Is this approach right for my company?
Often only large companies and corporations can afford to have an in-house marketing team, for the smaller independent company´s it is common practice to split marketing efforts across several agencies, one agency to buy your advertising, a design agency to design all your promotional material, an advertising agency, one who does your PR….and the list goes on.
Not only will this approach cost you more money and result in logistical errors of communication, but your corporate identity and marketing focus might become unfocussed; all the channels of marketing should work together for the most effective result and to ensure that your marketing campaign remains “on message”.
Redline Company has the experience and the contacts to provide our clients with a first class service, so let us become your full service marketing agency.Simply tell us your business aims and objectives and indicate your budget and we will do the rest! Leaving you to concentrate on what you do best – run your business.
Not based in Spain? No problem! Redline has experience with working with international clients and we also offer competitive prices.
For a free marketing consultation and proposal contact Redline Company. Visit us at: www.redlinecompany.com Email: info@redlinecompany.com Tel: 0034 952 816 678 Mobile: 0034 600 659 063
Search Engine Optimisation (SEO) is a process which entails many elements including on-site optimisation, link building and content creation. Many companies usually take the services of an expert in SEO to continually work on these different aspects, because it is time consuming work and you need to keep up to date with the latest trends and guidelines that search engines such as Google and Yahoo use.
An SEO expert will look at your current site and work closely with you and suggest improvements on how you can generate more visitors to your website. But visitors alone is not enough, a good SEO will also advise on other on-site elements such as copywriting, site structure, navigation and user experience.
Other aspects of SEO include 'advertising' your website address in other parts of the internet. This can be done by putting your website details on web directories, by writing articles about your service and products and posting them on article sites with a link back to yours as well as using blogs, social networking sites and press releases. All of these and other techniques help to improve your sites visibility and ranking among the major search engines.
Sounds like a lot of work? Redline can offer you an SEO package where all this work will be done for you while you go on running your business.
After all, you'll need to cope with all your new customers!
How Can I Benefit From SEO?
With around 300 million searches performed DAILY on the 3 major search engines, Google, Yahoo and MSN, if your site is not optimised and you are not carrying out on-going SEO, you could potentially be missing out on a lot of business and revenue.
Your customers are online right now just looking for someone to provide them with a solution to their problems, are you going to be the one who provides it or will it be one of your competitors? If you are not promoting your website via SEO you can be sure it will be your competitors.
Is It Expensive?
This depends on your website and the results you want to achieve. We will give you an initial report about your site and suggestions for SEO work.
Prices start from as little as 350 euros per month with an initial agreement of a minimum of 6 months SEO.
How Can I Get Some SEO on my site?
Contact Redline now for your website report and SEO plan.
5 Benefits of SEO
1. Greater brand awareness
2. More relevant visitors to your site
3. Good return on investment compared to some other forms of advertising
4. Greater number of visitors to your website
5. Could help you to capture niche markets
press release - 1-5-2009
BUSINESS COACHING COMES TO THE COAST
Redline Company is proud to announce the addition of Business Coaching to their already long list of services aimed at growing your business and is also delighted to announce its partnership with Charles Gubbins, a dynamic and successful business coach with a long and impressive history in significantly growing the success of all kinds of businesses.
Business Coaching adds yet another branch to this media company passionate about all areas which make the best of your business and help you take your company to its fullest success. Line Lyster, Director of Redline Company said “We believe that in today’s market, now more than ever, doing everything to ensure your business is working at its optimum level has never been more important – and we believe that using a business coach could be the one significant thing that could put your company ahead of the game, ensuring more immediate success and also increased success for the future”.
Charles Gubbins having worked in large international companies such as Reckitt Benckiser, Rothmans and Gallaher Tobacco, is partnering with Redline to take forward this new division of the business. As a seasoned General Manager, Charles has significant experience in all business functions having developed and grown business in many countries across the world and has a long and impressive history growing already successful companies as well as turning companies around.
Business Coaching specifically looks at the way your business can be taken from strength to strength giving you the opportunity to work with a highly qualified and experienced professionals with a proven track record.
Press Release - 1/4/09
Redline announcement Redline is pleased to announce that it is moving office to Urb. San Javier 13, 29660 Nueva Andalucia with effect from 30 March 2009. Furthermore, there will be a change in ownership and Line will take full control of the company as Alison sells her shares.
Line and Alison would like to emphasise that they remain on very good terms, that this decision was made jointly and for the benefit of the company.
Line will carry on offering the same high quality service that Redline has previously offered including graphic design, marketing, printing, business clinics etc.
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Press Release - 5/12/08
Redline Company recently had its 4th anniversary and launched a new website to celebrate!
Redline has expanded its services and client base over the last few years to become firmly established as one of the coasts most well known marketing companies. Directors Alison and Line proactively work with clients to encourage businesses to plan their marketing strategies and make the most of the budgets they have reach their target audiences. In addition to the successful free business clinics they have run over the last couple of years, Redline now holds business coaching clinics for one to one business advice and offers secretarial services.
The new Redline website has an updated portfolio that is easy to scroll through and visitors can see the full range of products that Redline can provide, from business cards and flyers, websites and signs to exhibition material and merchandise.
-end-
Press Release - 01/08/07
Redline Company has produced a brand new corporate brochure in both English and Spanish and it is currently being distributed along the Costa del Sol.
The brochure details all the services that Redline offers, from graphic design and full marketing plans to producing business cards, website and brochures on a project by project basis.
Redline has started to work with more and more Spanish clients and believes it is important to keep in touch with the Spanish market who may need help in marketing to the English speaking community.
Redline’s new brochure works as part of their marketing mix to contact possible new clients, along with their advertising, email newsletter, website and PR. “We believe that a varied and constant marketing campaign works to create a certain synergy that reminds people of who you are and what you are doing,” says Line Lyster of Redline. “We work with our clients to help plan their marketing and record their results, which is also an important aspect of measuring what works for your company.” The new brochure is also available to download from www.redlinecompany.com
